Our Company

PERNIAGAAN SURIA was incorporated on 30th April 1989 by Mr Ooi Cheng Chooi as Entrepreneur. The company was converted to SURIA JERAI ELECTRICAL SDN. BHD. (645465-U) SINCE 1ST SEPTEMBER 2005.

Mr Ooi Cheng Chooi – Managing Director with at least 33 years of business trading experience locally. The greatest business success for him was to revive the company to 20 outstanding sales and services outlets in:-
Kedah Branch:- Guar Chempedak, Alor Setar, Pendang, Jitra, Sungai Petani, Kulim, Kuala Ketil, Sik, Pokok Sena, Padang Serai ,
Penang Branch:-Perai , Bukit Mertajam, Alma, Farlim , Tanjung Tokong , Balik Pulau ,
Perlis and Selama, Perak with more than 220 staffs.

The Company is being formed solely for the purpose of selling & servicing electrical products with its first company named SURIA TRADING at No. 6, Main Road, Yan Kecil, 06900 Yan, Kedah since 33 years ago.

SURIA JERAI ELECTRICAL SDN. BHD.(645465-U) is a well-established company and ever since working a long way to become one of the market leaders specializing in selling well-known branded electrical products to both individuals and the corporate sector.

The well-known branded products include Samsung, Panasonic, Sharp, LG, Hitachi, Sony, Toshiba, Midea, Hisense,  Pensonic, Acer, Asus, Haier, Electrolux, Cornell, Zanussi, Faber, Philips, Oppo, Elba,  Joven, Khind, Rubine, Alpha, Honeywell, Huawei, Honor, Vivo and Astro with the reputable brand.

The Company selling the product through cash sales, credit sales, Hire Purchase and 0% interest instalments which offer by credit card merchants such as AEON, CIMB, Citi Bank, Maybank, HSBC, OCBC, AMBANK, Public Bank, American Express, Bank Islam, BSN, UOB, Hong Leong Bank and RHB. We also have Buy Now, Pay Later that apply using Debit Card support by IOU.

Indeed, it is our continuous plan and effort to uphold our commitment and vision to stabilise and further strengthen our company image on what we have been built on by selling quality products and delivering excellent services to fast, present and future customer.

All Stores


Guar Chempedak

NO. 1,2 & 1A-PLOT 2 ,Taman Mewah,
08800 ,Kedah Darul Aman.
Tel : 04-4684939 / 016-4194939

Pekan Simpang Kuala, Alor Setar

NO 11, 11A, 11B & 12A, 12B, 13,
Pekan Simpang Kuala,
Off Lebuhraya Sultan Abdul Halim,
05400 Alor Setar, Kedah Darul Aman.
Tel : 04-7711952 / 016-4174939

Jalan Ibrahim, Sg. Petani

NO 10 & 11, Jalan Ibrahim,
08000 Sungai Petani,
Kedah Darul Aman.
Tel : 04-4218787 / 016-5505499

Jalan Jubli Perak, Kangar

No 45, 47, 49, Jubli Perak,
01000 Kangar, Perlis.
Tel : 04-9778958 / 016-5508958

Lagenda Heights, Sg. Petani

NO. 203, 204 & 205, Jalan Lagenda 7,
Lagenda Heights, 08000 Sungai Petani,
Kedah Darul Aman.
Tel : 04-4225952 / 016-4185952

The Bayu, Tanjung Tokong

G-2, The Bayu, Tanjung Tokong,
10470 Penang.
Tel : 04-8996077 / 016-4196077

Pekan Baru Pendang, Pendang

Bangunan UMNO KEDAH, Tingkat Bawah,
Jalan Sungai Tiang,
Kedah Darul Aman.
Tel : 04-7599188 / 016-4194959

Chai Leng Park, Butterworth

Lot NO. 2976-G & 2976-2G, Ground Floor,
Chai Leng Complex, Jalan Baru, Seberang Perai,
13700 Butterworth, Penang.
Tel : 04-3903898 / 016-4193452

Alma, Bukit Mertajam

NO 23, 25 & 27(Ground & First Floor) Jalan
Perniagaan, Pusat Perniagaan Alma,
14000 Bukit Mertajam, Penang.
Tel : 04-5521080 / 016-4195181

Taman Seraya Indah, Kulim

342D, Taman Seraya Indah,
09000 Kulim,
Kedah Darul Aman.
Tel : 04-4902702 / 016-4172702

Pekan Jitra 2, Jitra

NO 55A & 56A, Jalan Pekan Jitra II,
Pekan Jitra II,
06600 Kedah Darul Aman.
Tel : 04-9175757 / 019-5159088

Taman Ria Padang Serai, Kulim

NO. 2017&2018, Lorong Ria 9/7,
Taman Ria Padang Serai,
09400 Kulim,
Kedah Darul Aman.
Tel : 04-4850926 / 013-4222017

Sunway Wellesley, Bukit Mertajam

NO. 12-B & 15,
Precint 1, Sunway Wellesley,
Jalan Muthu Palaniappan,
14000 Bukit Mertajam,
Tel : 04-5404882 / 016-5268535


107-A & B, Jalan Seberang Putra,
Kawasan Perusahaan Mergong F2,
05150 Alor Setar,
Kedah Darul Aman.
Tel : 04-7007703 / 013-5882017

Kuala Ketil

NO 60 & 61, Persiaran KKCC 2,
09300 Kuala Ketil,
Kedah Darul Aman.
Tel: 016-4165952


No. 227 & 228, Jalan Tunku Ibrahim,
Pekan Sik, 08200 Sik,
Kedah Darul Aman.
(Bertentangan dengan JKR SIK)
TEL:04-469 2172 / 016-4180520

Pokok Sena

NO 12-GF, 12-1, 13-GF, 13-1,
Jalan Sena Sentral 1,
Kompleks Perniagaan Sena Sentral,
06400, Pokok Sena,
Kedah Darul Aman.
TEL: 04-7823268 / 012-4984969


No 288C-1-1,288C-1-2,
288C-2-1,and 288C-2-2, Fortune Count,
Jalan Thean Teik, Bandar Baru Ayer Itam,
11500 Penang.
TEL: 04-8260103 / 012-7584969

Balik Pulau

8-G & 8-1, 10G & 10-1, 12-1,
Jalan Sungai Rusa,
11000 Balik Pulau, Penang.
(Bersebelahan Starbucks)
TEL:04-8692482 / 012-3794969


8-G & 8-1, 10G & 10-1, 12-1,
No 8&9 (Tingkat Bawah & Tingkat Atas),
Persiaran Ixora, Pusat Perniagaan Ixora,
34100, Selama, Perak

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Working Hours : 9.00AM to 6.00PM (Saturday until Thursday)
Closed : Friday & Public Holiday

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