Our Company

PERNIAGAAN SURIA was incorporated on 30th April 1989 by Mr Ooi Cheng Chooi as Entrepreneur. The company was converted to SURIA JERAI ELECTRICAL SDN. BHD. (645465-U) SINCE 1ST SEPTEMBER 2005.

Mr Ooi Cheng Chooi – Managing Director with at least 35 years of business trading experience locally. The greatest business success for him was to revive the company to 24 outstanding sales and services outlets in:

Kedah Branch : Guar Chempedak, Alor Setar, Pendang, Jitra, Sungai Petani, Kulim, Kuala Ketil, Sik, Pokok Sena, Padang Serai , Baling,

Penang Branch : Perai , Bukit Mertajam, Alma, Farlim , Tanjung Tokong , Balik Pulau ,

Perlis Branch : Kangar, Kangar Jaya and Arau,

and Selama, Perak with more than 220 staffs.

The Company is being formed solely for the purpose of selling & servicing electrical products with its first company named SURIA TRADING at No. 6, Main Road, Yan Kecil, 06900 Yan, Kedah since 35 years ago.

SURIA JERAI ELECTRICAL SDN. BHD.(645465-U) is a well-established company and ever since working a long way to become one of the market leaders specializing in selling well-known branded electrical products to both individuals and the corporate sector.

The well-known branded products include Samsung, Panasonic, Sharp, LG, Hitachi, Sony, Toshiba, Midea, Hisense,  Pensonic, Haier, Daikin, Gree, Acson, Dyson, Delonghi, Acer, Asus, Electrolux, Cornell, Zanussi, Faber, Philips, Elba, Joven, Khind, Rubine, Alpha, Honeywell, Oppo, Huawei, Honor, Vivo and Astro with the reputable brand.

The Company selling the product through cash sales, credit sales, Hire Purchase and 0% interest instalments which offer by credit card merchants such as AEON, CIMB, Citi Bank, Maybank, HSBC, OCBC, AMBANK, Public Bank, American Express, Bank Islam, BSN, UOB, Hong Leong Bank and RHB. We also have Buy Now, Pay Later that apply using Debit Card support by ATOME and GrabPay (PayLater by Grab).

Indeed, it is our continuous plan and effort to uphold our commitment and vision to stabilise and further strengthen our company image on what we have been built on by selling quality products and delivering excellent services to fast, present and future customer.